Better Than Editing AloneContent Quality Control (CQC) is a new approach to content review that places a heavy emphasis on risk mitigation. It can be used to review AI-generated content, human-generated content or a combination of both.
CQC involves four tasks and responsibilities, all performed by the same professional: proofreading, editing, analyzing and advising. |
Do What AI Can't: Use CQC to Protect Business from Risk
58% of employees admit they don't check the accuracy of AI-generated outputs
Source: Gillespie, N., Lockey, S., Ward, T., Macdade, A., & Hassed, G. (2025). Trust, attitudes and use of artificial intelligence: A global study 2025. The University of Melbourne and KPMG. DOI 10.26188/28822919 |
91% of companies don’t feel prepared to deploy GenAI responsibly
Source: Bevan, O., Chui, M., Kristensen, I., Presten, B., & Yee, L. (2024, March 13). Implementing generative AI with speed and safety. McKinsey Quarterly. |
55% of executives said they experienced at least one incident where AI-generated content was biased, incorrect or misaligned with company values
Source: Singla, A., Sukharevsky, A., Yee, L., Chui, M., & Hall, B. (2025, March 12). The state of AI: How organizations are rewiring to capture value. McKinsey. |
The Cost of Overlooking Content Risk
AI Can Write It. But You Need to Protect It. >>
CQC trains your team to do what AI can’t: use critical human thinking to analyze and advise on content credibility, bias, validity, influence and more. "Can You Take a Look at This and Flag Anything That Sounds Off?" >> It sounds like trust. But it's actually ambiguity. Your Team Is Arguing Instead of Aligning >> Without shared standards that go beyond the brand, feedback becomes friction—and work can grind to a halt. Is Your Content Process Prepared for the AI Era? >> A 2025 McKinsey study showed that 55% of executives said they experienced at least one incident where AI-generated content was biased, incorrect or misaligned with company values. Where do you stand? |
Learn More About Content Quality Control (CQC)AI can generate content faster than ever, but with that speed comes increased risk. CQC offers organizations a smarter, more strategic approach to risk mitigation, and at the same time, gives writers, editors and proofreaders a new path to evolve, contribute and find meaningful work. Learn more about CQC >> |