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The CQC Content Evaluation Framework™ is a proprietary tool I developed and use to help better evaluate content across four nuanced categories:
1. Bias: Focuses on identifying and alerting me to areas that could alienate audiences, perpetuate stereotypes or reflect unconscious prejudices 2. Validity: Assesses the factual accuracy, truthfulness and overall reliability of content 3. Influence: Assesses content's power to actively persuade, motivate and convert its audience (includes alignment with brand voice) 4. Accessibility: Focuses on ensuring content can be understood and used by the widest possible segment of the target audience, regardless of their abilities, background or the tools they use to access information |
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How It Works
With the CQC Content Evaluation Framework, I'm able to identify more errors and nuanced messaging risk areas, so I no longer have to go with experience and instinct alone. Click the image to see how it works. |
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Benefits of Having a Brand Safety Tool
The CQC Content Evaluation Framework is meant to be a tool to sharpen—not replace—human judgment. The Framework helps me:
- Adopt a focused mindset when applying strategic, ethical and human judgment to complex issues that often occur in professional content
- Improve efficiency and enhance accuracy
- Catch and alert clients to nuanced issues that might otherwise be easy to overlook
- Turn good instincts into a recognized and repeatable process
- Collect brand protection data and make it available to clients through optional monthly reports
