Elevating the Role
​It's not necessary to use the job title CQC Specialist when describing the person who performs CQC brand protection. But sometimes it's helpful in understanding how the role evolves the traditional content review/proofreading/editing process. Below is a helpful definition.

CQC Specialist: A seasoned content professional who goes beyond traditional editing, proofreading and writing to analyze content using CQC tools, then leaves actionable feedback, offering advice on content quality, potential errors and risks, and opportunities. 

​Note: Some content professionals already perform brand protection work informally and behind-the-scenes. Formalizing the role and this work helps everyone recognize its full business value. ​

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