Content Oversight & Brand Content Protection

I provide senior-level editorial oversight for your content.* Whether your drafts are generated by AI, junior staff or busy clinical experts, I provide the intelligence, insights and safety layer you need before you publish. This includes comprehensive editing, as well as:

Content Quality Control (CQC): Involves approaching content review from a business vantage point versus an academic mindset, and systematically checking content with these tools:

• CQC Content Evaluation Framework: Used to assess content in the four nuanced categories where risks often occur: Validity, Influence, Bias and Accessibility. 
• ​CQC Common Errors Monitor (CEM): Used to pinpoint, track and eliminate errors most likely to occur in your content. 

* While I have special expertise in healthcare, I have worked within many industries and CQC is appropriate for all industries.

Content Development & Interviewing

I specialize in conducting focused, one-on-one interviews that turn subject matter expert (SME) knowledge into engaging content. I have interviewed 600+ physicians and executives and know how to bridge the gap between clinical or technical expertise and audience engagement.  Examples of content I can develop includes:

• Executive Thought Leadership: Transforming expert interviews into polished, search-optimized articles, case studies, sponsored/bylined content, white papers and more. 
• Philosophy-of-Care Bios: Physician and provider profiles that focus on the “why” behind their practice can engage new patients, foster patient retention, and support staff recruiting and retention.

Content Repurposing & Brand Protection

I can maximize the value of your existing content through expert repurposing. Examples of how I can add value includes:

• ​Format Transformation: Reframing high-level content such as white papers into digestible, search and Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) optimized blogs, scripts, patient education materials and more.
• Content Quality Control (CQC): Content is reviewed using CQC to help ensure that information is sound, safe and appropriate for professional or patient audiences. 

​Contact Maren now

CQC Brand Content Protection Reports ​

For organizations that want brand protection data, reports are available combining insights revealed in the CQC Common Errors Monitor and the CQC Content Evaluation Framework review processes.

​These optional reports provide you with objective data to update leadership on quality trends or identify issues and implement strategies for continuous and improved risk reduction.

​Reports are also a way to demonstrate to stakeholders that content isn't just being "proofed" but errors and risks are being monitored and measured, so they can be better understood, avoided and eliminated.

Schedule a Consultation

Want to discuss your editorial and brand protection needs? Book a call with me at a time that's convenient for you by clicking the button.

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Other Editorial & Brand Protection Solutions

CQC Editorial + Advisory offers a range of strategies and support to strengthen content quality and reduce AI- and human-related content errors. 

Education & Team Enablement
Interested in custom editorial + brand protection training based on your content?Get in touch.

Consulting & Integration
Need workflow guidance or advisory support to help your teams apply brand protection more effectively? Other ideas? Let’s talk.

Partnerships
We all work better when we work in systems.
Get in touch with me to discuss partnerships and possibilities.